The new production line caters to growing consumer demand and global trends, as gel detergents are currently the largest category of the worldwide laundry detergent market. “We have been manufacturing premium detergents for a quarter of a century now. With the production of washing gels, we are opening a new chapter for the plant supporting the company’s growth in Poland,” says Adrian Wycisk, Head of the Racibórz plant. “Washing gels are a modern and environmentally compatible product. Its manufacturing is highly energy-efficient because the applied engineering solutions allow to minimize the production processes’ impact on the environment and surroundings of the plant.”
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