When Hans Schwarzkopf opened his paint, drug and perfume shop in Berlin in 1898, he laid the foundation for one of the most influential hair cosmetics companies in the world. The capital also plays a key role in the 120th anniversary of the brand: Schwarzkopf’s global trend ambassador Armin Morbach has reinterpreted 17 well-known fashion photographs from contemporary collector and sponsor F.C. Gundlach, set in Berlin. “I like to play with exaggeration and show my models in extreme silhouettes, with oversized puffed sleeves or pointed breasts, for example,” says Morbach. This stylistic flair shows in his Gundlach interpretations and, again, is so befitting of Berlin. Morbach has used dresses by designer Marina Hoermanseder, who perfectly represents Berlin’s famously edgy and alternative style. The ideal compliment to creative, expressive hairstyles and Schwarzkopf’s commitment to progressive values.
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