9 січ. 2018 Düsseldorf / Germany
Henkel and Selinko to partner for smart packaging solutions
Henkel and Selinko SA, an all-in-one Internet of Things (IoT) solution provider, have announced a collaboration agreement to expand and improve smart and interactive packaging solutions especially focussing on FMCG markets.
Innovative smart packaging applications allow consumers to interact digitally with consumer goods by using their smartphone or other mobile devices. The technology enables unique product digital experiences and creates a direct link between the brands and consumers.
“We are very happy about the collaboration with an industry leader like Henkel who combines technology know-how and broad brand expertise,” said Patrick Eischen, Founder and Chief Executive Officer of Selinko. “Henkel is investigating NFC based smart packaging solutions and printed electronics technologies that will bring a whole new range of cost effective and exciting opportunities for brands. We believe that our partnership will improve the smart packaging services and solutions and will help enabling the Internet of consumer goods.”
“Selinko’s services approach, combined with its Object Relationship Management™ software platform provides an important competitive advantage in the IoT space,” said Paolo Bavaj, Head of Corporate Venturing at Henkel Adhesive Technologies. “Our partnership will help Henkel developing strong value propositions in its one-stop shop approach for smart packaging.”
Today there are about 2 billion Near Field Communications (NFC) enabled mobile phones in use, and two thirds of all global handsets shipped have incorporated this technology. It can easily provide access to services such as product information and authentication, warranty activation, user guides, customer services, personalized and contextualized content, targeted promotions, loyalty programs, and re-ordering of products.